Who we've worked with
Case Study
Situation:
A well known software company had invested in exhibitions for decades. They now had excellent brand awareness and were looking for measurable outcomes to calculate their return from investment in trade shows.
Task:
We were hired to drive engagement and facilitate gathering delegate contact details.
Action:
Upon registration the delegates were presented with a token to redeem a free coffee at the client's stand, and the opportunity to register their contact details to win a prize.
We set up our mobile coffee bar next to the client's exhibition stand, fully branded with menus, cups and skirting on the coffee equipment to provide an integrated appearance with their stand.
The coffee equipment faced outwards toward the entrance so delegates would be drawn into the theatre of the baristas and the queue then naturally flowed into the stand space.
Our baristas were briefed on the key messages for the day, with the priority objective of collecting delegates' details.
Result:
In the 7 hours that we ran the coffee service we...
- Served over 400 coffees.
- Collected over 380 unique contact details from the 800 delegates that attended the conference.
- Hence, we engaged close to 50% of all delegates attending the conference at our client's stand.
At one point the queue stretched out the door, while other exhibitors remained unattended.
